A Solid Sales Process Requires Discovery with Matt Wolach
Matt Wolach, host of SaaS-Story in the Making, is an entrepreneur, investor, coach, and leader who knows the sales world from the inside out. He has nearly two decades of SaaS sales 
management experience.
His expertise, in particular, lies in crafting a streamlined buyer journey that maximizes conversions at every stage from lead to close.
Matt is the creator of The Perfect D.E.A.L. Process which has created growth patterns that led to multiple 8 and 9 figure exits.
He uses his experience and this proven process to guide founders and leaders of B2B SaaS companies from around the world on how to effectively turn their entire sales process into a conversion machine.
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In this episode…
Understanding how to ask good questions before you try to sell is essential to making the right ask of potential clients and investors. Once you've got a process for quickly understanding your customer's pain and connecting it to your solution, you've built the sales engine that provides the fuel to facilitate growth and investment.
Matt explains how your initial investment comes from your sales. By thinking like an investor and reinvesting your sales dollars, you create that space for scaling your business. To accomplish this, you've got to know your numbers and your key metrics.
Knowing how to be a good investor in your own business helps you grow faster and helps you speak the same language as investors when you're ready for them.
Resources mentioned in this episode
Sponsor for this episode...
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