Do You Know the 5 Biggest Mistakes to Avoid!

A Solid Sales Process Requires Discovery with Matt Wolach

Matt Wolach, host of SaaS-Story in the Making, is an entrepreneur, investor, coach, and leader who knows the sales world from the inside out. He has nearly two decades of SaaS sales management experience.

His expertise, in particular, lies in crafting a streamlined buyer journey that maximizes conversions at every stage from lead to close.

Matt is the creator of The Perfect D.E.A.L. Process which has created growth patterns that led to multiple 8 and 9 figure exits.

He uses his experience and this proven process to guide founders and leaders of B2B SaaS companies from around the world on how to effectively turn their entire sales process into a conversion machine. 

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In this episode…

Understanding how to ask good questions before you try to sell is essential to making the right ask of potential clients and investors. Once you've got a process for quickly understanding your customer's pain and connecting it to your solution, you've built the sales engine that provides the fuel to facilitate growth and investment.

Matt explains how your initial investment comes from your sales. By thinking like an investor and reinvesting your sales dollars, you create that space for scaling your business. To accomplish this, you've got to know your numbers and your key metrics.

Knowing how to be a good investor in your own business helps you grow faster and helps you speak the same language as investors when you're ready for them.

Resources mentioned in this episode

Sponsor for this episode...

Finance-Ability is a boutique consulting firm dedicated to helping business owners and startups find their best options for growth funding. Founded by financial strategist and transaction expert Stephanie Sims, Finance-Ability can help any business owner identify the right funding partners and get through fundraising as painlessly as possible.

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Stephanie has over 20 years of experience having worked with companies like Goldman Sachs and CSFB. If there’s anyone with their heart in the right place when it comes to championing the dreams of small business owners and startup companies, Stephanie is that person. Let Finance-Ability help you get the funding you need and deserve to get your dreams soaring high towards your own brand of success.


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