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What to Expect When You Go After Seed Round Funding with Geralyn Breig of AnytownUSA.com

anytownusa geralyn breig Jun 30, 2020

Geralyn BreigGeralyn Breig is the Founder and CEO of AnytownUSA.com, the first eCommerce marketplace for American-made goods which she launched in 2018. She's also the host of the American Made Marketplace podcast. 

Before founding AnytownUSA, Geralyn ran operations for Fortune 500 companies, specializing in leading consumer products and specialty retail brands. She also previously served as President of Clarks Americas, a $1 billion division of the global footwear company. 

Geralyn has a leadership style that has helped many iconic brands to excel, having previously been the President of Avon North America, President of Godiva Chocolatier International, and VP of Marketing for Pepperidge Farm. Today, she serves on the boards of 1800flowers.com and Hanesbrands Inc. 


Here’s a glimpse of what you’ll learn: 

  • Geralyn Breig talks about her scariest ask 
  • Why you need a guide to help you raise capital 
  • Geralyn’s thought process to overcome the fear of asking 
  • How to manage your expectations and better process the “no’s” until you get your “yes”
  • Avoiding surprises: what to expect when you try to raise seed funding from institutional capital
  • How to filter out real interest in your offers
  • A smart way to follow up when you get a “no”

In this episode…

As an entrepreneur, you often feel pressured to figure things out by yourself. This can prevent you from asking for help, even if it’s about your much-needed funding. Then, when you overcome those constraints and try to raise funding, you’re usually unsure about what to expect. Geralyn Breig has gone through this process, having raised seed funding from family and friends to institutional funding for her startup AnytownUSA. She shares insight on what you can expect throughout the process.

Listen to this episode of the What’s Your Ask Podcast with Stephanie Sims and hear from Geralyn Breig, Founder and CEO of AnytownUSA. She talks about how she overcomes the fear of asking and will touch on raising seed capital from family, friends, and institutions. Geralyn also shares her insight on how to manage your expectations and better handle the “no’s” until you get your “yes”. 

Resources Mentioned in this episode

Sponsor for this episode...

Finance-Ability is a boutique consulting firm dedicated to helping business owners and startups find their best options for growth funding. Founded by financial strategist and transaction expert Stephanie Sims, Finance-Ability can help any business owner identify the right funding partners and get through fundraising as painlessly as possible.

Visit their website to take their online assessment test to help you find out which kind of funding is the best fit for your business right now. They also have a ton of resources to help you understand business processes and financial decision-making that can help you start and build your own empire so be sure to check them out.

Stephanie has over 20 years of experience having worked with companies like Goldman Sachs and CSFB. If there’s anyone with their heart in the right place when it comes to championing the dreams of small business owners and startup companies, Stephanie is that person. Let Finance-Ability help you get the funding you need and deserve to get your dreams soaring high towards your own brand of success.


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