Courtney Williams of Emagine Solutions Technology: How to Use Metrics and Milestones to Improve Your Ask

Courtney Williams is the Co-Founder and CEO of Emagine Solutions Technology. She leads the company's business development, customer care, and operations. Courtney has over 12 years of experience leading customer metrics and analysis in Fortune 500 companies. She has extensive international marketing experience in Africa and Latin America, and has served on the board of the Open Windows Foundation in Guatemala, and has volunteered for Mobile Meals of Southern Arizona. 

Courtney is a Marketing graduate from the University of Arizona, Eller College of Management and received her MBA from Thunderbird School of Global Management. 

Here’s a glimpse of what you’ll learn: 

• Speed round with Courtney Williams
• Courtney recalls her relationship with Pipeline Angels and how it changed the way she asked
• Courtney recalls the easiest and most nerve-racking asks she has made
• The tools and role models that helped Courtney shift her mindset in business and in sales
• How Courtney structures her initial conversations to make future ones better 
• The importance of developing the right ask in fundraising, in creating partnerships, and in getting the team to work towards the same goal
• How to get the tech team onboard when addressing asks from clients
• The importance of prioritizing the fulfillment of the things you’ve already committed to
• How Courtney decides whether to accept or reject a request 
• Courtney wishes to connect with health professionals who want to try out VistaScan

In this episode…

In-house, drawn-up metrics have proven to be an effective way to get investors to say yes to an ask that you’re making. Meeting those metrics not only generates interest in your product but it also emphasizes the value that it has for potential investors.

Courtney Williams of Emagine Solutions Technology has learned through the course of her career that ticking off metric boxes, getting everyone on board in fulfilling promises, and establishing a relationship that opens up better conversations in the future is crucial not just in making an ask successful but in creating a brand that can be trusted.

In this week’s episode of What’s Your Ask?, host Stephanie Sims talks to Courtney about why certain asks are harder than others, the importance of metrics and milestones in formulating your ask, and the internal process of making technical asks result in fulfilled promises. Also, find out how you can try out Courtney’s handheld, portable ultrasound technology, VistaScan. Stay tuned.

Resources Mentioned in this episode

• Courtney Williams LinkedIn
• Emagine Solutions Technology
• Open Windows Foundation
• Mobile Meals of Southern Arizona
• Pipeline Angels
• VistaScan
• Finance-Ability
• Stephanie Sims LinkedIn 

Sponsor for this episode...

Finance-Ability is a boutique consulting firm dedicated to helping business owners and startups find their best options for growth funding. Founded by financial strategist and transaction expert Stephanie Sims, Finance-Ability can help any business owner identify the right funding partners and get through fundraising as painlessly as possible.

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