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How to Stand Out in a Saturated Market with Greg Head

Today, I’m excited to talk to Greg Head, the CEO of Scaling Point and the founder of Gregslist!

Greg Head is a 30-year software industry veteran who was part of the startup-to-scale journeys of three different software companies in the CRM industry, including one IPO. 

He is now an active mentor, advisor, consultant, and speaker helping founders of early-stage software startups all over the world. 

At Scaling Point, Greg works with startup tech founders on positioning strategy, product-market fit, messaging, and scalable marketing execution. 

Gregslist.com is the curated and up-to-date list of local software companies used by thousands of founders, tech leaders, investors, and job seekers each month. 

Gregslist is now available for tech communities in Phoenix, Salt Lake City, Dallas, Austin, Chicago, and more. 

Greg and his wife live in the Dallas area. They spent 23 years in Phoenix before returning to her Texas hometown in 2019. 

Welcome Greg!

 

 

 In this episode…

Greg Head tells a surprising story about going full circle from selling software to running a software company, and how it was actually a natural progression.

He also shares how he was asked by his former boss to take on a massive challenge with a company that he already knew well.

Observing the market for more than 20 years, Greg has seen that the way companies and entrepreneurs make asks has changed. There's less new territory to conquer, so the market is more mature...and noisy.

To stand out in this noisy environment of start-ups, you need to be a specialist. Yes, you heard that right. With the market being so much more saturated, specialization is the best way to make an impact. 

And what validates that you're the best? Traction with customers, of course.

Listen in to understand the importance of specialization!

 Resources Mentioned in this episode

 Sponsor for this episode...

Finance-Ability is a boutique consulting firm dedicated to helping business owners and startups find their best options for growth funding. Founded by financial strategist and transaction expert Stephanie Sims, Finance-Ability can help any business owner identify the right funding partners and get through fundraising as painlessly as possible.

Visit their website to take their online assessment test to help you find out which kind of funding is the best fit for your business right now. They also have a ton of resources to help you understand business processes and financial decision-making that can help you start and build your own empire so be sure to check them out.

Stephanie has over 20 years of experience having worked with companies like Goldman Sachs and CSFB. If there’s anyone with their heart in the right place when it comes to championing the dreams of small business owners and startup companies, Stephanie is that person. Let Finance-Ability help you get the funding you need and deserve to get your dreams soaring high towards your own brand of success.

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