Do You Know the 5 Biggest Mistakes to Avoid!

Discover How to Ask for "Smart" Money with Katy Campbell of Porsche Digital


Today, I’m excited to talk to two-time founder Katy Campbell.

Katy is currently working with Porsche Digital to develop new startups across various ecosystems. 

Katy is also running "formation", a startup school for founders who identify as woman, or as part of a minority group. 

She was also leading the brand and communication team at APX, the early-stage VC from AxelSpringer and Porsche. 

Driven by her passion for mental well-being and diversity, Katy is working closely with boards globally to make sure both these topics are at the forefront of discussions. Zalando, Rocket Internet, and House of Malakai alumna.


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In this episode…

Katy Campbell talks about how her naive approach to asking for investment was actually easier than asking for investments after understanding the process. The lack of experience allowed her to be bolder in her ask, simply because she was unaware she wasn’t following the norms. Simply said, don’t be afraid to boldly ask for what you want.

Lean into the fact that you have the innocence of how can I go wrong, and just dive in. By taking chances when you don’t have a lot of experience allows you to grow in many ways. You don’t have to fake it until you make it. However, being innocent about where you are in the process allows for additional support from investors.

Look at the people who are willing to ask for help while being secure in what they do know. You have to be comfortable and confident, but being humble attracts investors who are willing to support those learning the processes. Whether investment or sales, the first connection is connecting on a human level. Investors are people too.

Listen in for more of Katy’s experience in the investment world and how to ask for “Smart” money. And, how the pandemic has affected how people are thinking about what they want to build, how they want to build it, and who do they want involved in the process. 

 Resources Mentioned in this episode

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